I dive deep to develop the voice your audience needs. First,I get intimate with your brand. Then I use emotive content (both writing & design) and empathic listening to spread your message to the people who need to hear it. I was a writer first but fell in love with design in college. I've made a solid career using both: I emphasize my words with compelling design and my creative visual skills make my words pop. Together they create an elegant, cohesive message for your brand and mission.
More impact with less fuss. This is central in my approach to design and strategy, and also in my daily life. Less complex problems = more simple, manageable solutions and cleaner communication. It works.
Effective brands are built from well-defined, 360° experiences. Through every detail consistently executed across channels, a brand is everything from customer experience, partnerships, each asset, and so much more.
Brand Identity & Persona
market research
Copywriting
content, Messaging
vendor liaison
Public Relations
Focused on functionality and designed with purpose. I’ve worked on brands, websites, social content, internal and extermal comms. Compelling writing & design. I locate the problem and find a creative way to solve it.
wireframing
client journey
wordpress
html/css/java
keyword research
blog post & text creation
divi/elementor/wp bakery
Content is king (or queen). I think out-of-the-box and create quality content that fits the brand aesthetic and latest trends. I deliver relevant, educational content your audience wants to learn about or see you stand for.
Generative AI Prompt Engineer
Creative Direction
EDUCATIONAL CAMPAIGNS/Production
Digital Newsletters
Social Media
Video editing & animation
Creative Suite/ Canva
Managing digital, social, content and marketing campaigns, I transform data into realistic strategies that deliver results. I create strategic, creative campaigns that align with branding, message, market trends, and demographics.
SEO/SEM
Paid Social
Email segmenting and analytics
Traffic Analysis
Media Placement
google analytics
Senior Marketing Communications Manager (2023-) I began working with the American Brain Tumor Association in early 2023 as Senior Marketing Communications Manager. It’s a small, mission-driven nonprofit in the healthcare sector which is my favorite type of company to work for; I knew that my skillset could make a big difference for the community we […]
Web Development and Social Media Consultant (2021-2022) Cook County is the second largest county in the United States serving over 2.5 million residents. I came onboard to help people navigate their way through vital information during the pandemic; it was right after the vaccines came out, and the current site was complicated, the navigation was muddled, […]