01 Senior marketing and communications leader
Marketing strategy for organizations with complex stories to tell.
I help healthcare organizations, nonprofits, associations, and mission-driven teams clarify their messaging, improve digital performance, and build marketing programs that move people to act.
Nicole makes marketing make sense writes messages that land makes websites that work results leadership can see leads winning teams
I'm the person you call when marketing has gotten complicated and you need someone senior who can see the whole picture, make it clear, and actually get it built.
Senior marketing and communications leader with 20+ years across healthcare, ed tech, nonprofit, association, digital, content, email, SEO, fundraising, and communications strategy. B2B and B2C.
I work best with leadership teams that need senior marketing judgment without unnecessary noise — where the work has to fit the goals, the stakes and budget are measurable, and clarity is the thing in shortest supply.
02 The Problem
Marketing strategy for organizations with complex stories to tell.
Most organizations don’t have a marketing problem because they lack effort. They have one because the work has grown — across too many channels, too many stakeholders, too many competing priorities, and too little time to make it cohere.
That is where I come in. I bring structure, clarity, and a practical strategy to websites, content, campaigns, communications, and digital experiences — especially where the work has to be accurate, human, and true to the mission. And because I’ve led the execution as well as the strategy, I help get it built, not just planned.
AI for Nonprofit Marketing
Practical AI strategies for nonprofit marketers who need to accomplish more—with limited time, budgets, and staff.
Whether you’re a marketing department of one or part of a growing communications team, this book shows you how to use AI to improve marketing, streamline repetitive work, and focus more time on advancing your mission.
03 Two ways to work together
When accuracy, trust, and clarity matter.
For hiring teams & recruiters
A senior leader across strategy and execution.
Building plans, leading campaigns, improving websites, aligning stakeholders, and turning complex information into clear, audience-centered communications. Open to senior marketing and communications roles where that range
For organizations exploring consulting
A small number of focused engagements.
Available for select consulting and interim leadership work — a focused review of a website and messaging, a short strategy sprint before a launch or campaign, or senior support through a period of transition.
03 WHAT I DO
Where I help.
A
Strategic marketing leadership
Marketing plans, campaign strategy, stakeholder alignment, executive communications, and cross-functional leadership.
B
Website & digital strategy
Website audits, content architecture, SEO, UX and conversion improvements, landing pages, and clean execution.
C
Nonprofit, health & education communications
Clear, audience-focused messaging for patients, caregivers, donors, members, clinicians, researchers, and leaders.
D
Content & email strategy
Editorial planning, newsletter strategy, lifecycle messaging, campaign copy, segmentation, and performance.
04 RESULTS SNAPSHOT
Clearer strategy. Stronger digital experiences. Measurable results.
National
awareness campaigns led across segmented, multi-channel audiences
↓ Bounce
higher engagement through UX and content restructuring
05 Senior marketing and communications leader
A few problems made legible.
Website & seo
A website that grew for years, rebuilt around how people actually search.
Brand Awareness/Lead Gen Campaign
A national awareness campaign, segmented and repurposed across channels from one clear message.
Brand Awareness/Lead Gen Campaign
Complex clinical and patient content, turned into education people could find and use.
let's talk
Let's turn complicated marketing into clear, measurable results.
- Louisville, CO
- 773-960-0625
- nsankowski@gmail.com