HI, I'M NICOLE

CONTENT CREATOR | BRAND STRATEGIST | WEB DESIGNER

I'm a marketing professional with 10+ years of experience in professional writing, brand development, design and storytelling through visuals. I have extensive knowledge of all things digital; I create websites and can also guide development companies pre and post redesign. I work with brands to help make a difference.

I am 100% committed to equity in health and everything.

(open to relocating)

About Me

“Choose a job you love, and you will never have to work a day in your life.”
– Confucious

I LOVE WHAT I DO AND IT SHOWS

I dive deep to develop the voice your audience needs. I get intimate with your brand. Then I use emotive content (both writing & design) and empathic listening to spread your message to the people who need to hear it. I was a writer first but fell in love with design in college. I've made a solid career using both: I emphasize my words with compelling design and my creative visual skills make my words pop. Together they create an elegant, cohesive message for your brand and mission.

More impact with less fuss. This is central in my approach to design and strategy, and also in my daily life. Less complex problems = more simple, manageable solutions and cleaner communication. It works.

CASE STUDY: HOW I SPENT 2021

Cook County Department of Public Health 

Web Development and Social Media Consultant 

Cook County is the second largest county in the United States serving over 2.5 million residents. I came onboard to help people navigate their way through vital information during the pandemic: I simplified the language which was too “government-speak,” I clarified the UX of the website so residents could find vital vaccine and testing information, I made the site accessible, I created a wildly successful social media strategy, and did all agency graphic design by freshening the branding. I worked with internal and external stakeholders and Community Based Organizations to create campaigns for underserved communities. It is the most important work I’ve ever done.

My Skills

Designed with care,
filled with creative goodness.

BRANDING

Effective brands are built from well-defined, 360° experiences. Through every detail consistently executed across channels, a brand is everything from customer experience, partnerships, each asset, and so much more.

Brand Identity & Persona

market research

Copywriting

content, Messaging

vendor liaison

Public Relations

Web & UX DESIGN

Focused on functionality and designed with purpose. I’ve worked on brands, websites, social content, internal and extermal comms. Compelling writing & design. I locate the problem and find a creative way to solve it.

wireframing

client journey

wordpress

html/css/java

keyword research

blog post  & text creation

 

CONTENT CREATION

Content is king (or queen). I think out-of-the-box and create quality content that fits the brand aesthetic and latest trends. I deliver relevant, educational content your audience wants to learn about or see you stand for.

Creative Direction

EDUCATIONAL CAMPAIGNS/Production

Digital Newsletters

Social Media

Video editing & animation

Creative Suite/ Canva

DIGITAL STRATEGY

Managing digital, social, content and marketing campaigns, I transform data into realistic strategies that deliver results. I create strategic, creative campaigns that align with branding, message, market trends, and demographics.

SEO/SEM

Paid Social

Email segmenting and analytics

Traffic Analysis

Media Placement

google analytics

SOME MORE OF MY WORK

CONTACT ME

Get in Touch

Where AM I?
Let's Find Out!

Drop me a Message