HI, I'M NICOLE
I'm a marketing professional with 15+ years of experience with extensive knowledge of all things digital–with a UX and human-centric focus, putting your visitor/donor at the forefront while showing them the beauty that is your brand; I create websites and digital strategies including email automation and social media. I specialize in mission-driven work with nonprofits to strategize awareness and fundraising and to help make a difference.
I am 100% committed to equity in health and everything.
(open to relocating)
“Choose a job you love, and you will never have to work a day in your life.”
I LOVE WHAT I DO AND IT SHOWS
I dive deep to develop the voice your audience needs. First,I get intimate with your brand. Then I use emotive content (both writing & design) and empathic listening to spread your message to the people who need to hear it. I was a writer first but fell in love with design in college. I've made a solid career using both: I emphasize my words with compelling design and my creative visual skills make my words pop. Together they create an elegant, cohesive message for your brand and mission.
More impact with less fuss. This is central in my approach to design and strategy, and also in my daily life. Less complex problems = more simple, manageable solutions and cleaner communication. It works.
Designed with care,
filled with creative goodness.
Effective brands are built from well-defined, 360° experiences. Through every detail consistently executed across channels, a brand is everything from customer experience, partnerships, each asset, and so much more.
Brand Identity & Persona
Web & UX DESIGN
Focused on functionality and designed with purpose. I’ve worked on brands, websites, social content, internal and extermal comms. Compelling writing & design. I locate the problem and find a creative way to solve it.
blog post & text creation
Content is king (or queen). I think out-of-the-box and create quality content that fits the brand aesthetic and latest trends. I deliver relevant, educational content your audience wants to learn about or see you stand for.
Video editing & animation
Creative Suite/ Canva
Managing digital, social, content and marketing campaigns, I transform data into realistic strategies that deliver results. I create strategic, creative campaigns that align with branding, message, market trends, and demographics.
Email segmenting and analytics
CASE STUDY: HOW I SPENT 2021
Cook County Department of Public Health
Web Development and Social Media Consultant
Cook County is the second largest county in the United States serving over 2.5 million residents. I came onboard to help people navigate their way through vital information during the pandemic: I simplified the language which was too “government-speak,” I clarified the UX of the website so residents could find vital vaccine and testing information, I made the site accessible, I created a wildly successful social media strategy, and did all agency graphic design by freshening the branding. I worked with internal and external stakeholders and Community Based Organizations to create campaigns for underserved communities. It is the most important work I’ve ever done.