About

I help organizations make complicated marketing clearer, stronger, and more effective.

For more than 15 years, I’ve helped organizations communicate more clearly, reach the right audiences, and build marketing programs that connect strategy with execution. My experience spans healthcare, nonprofits, associations, ed tech and higher education, and cultural organizations — and the full range of disciplines that modern marketing now demands.

Today, I work with organizations through senior marketing roles, consulting projects, and select interim leadership engagements.

senior marketing & comms
+ 0 yrs
high-trust environments
0 sectors

Strategy → build

awareness campaigns led across segmented, multi-channel audiences

I like that kind of work.

I’m good at seeing the larger strategy, understanding what different audiences actually need, and turning complex information into marketing that is clear, credible, and useful. I’ve led both the planning and the execution, which means I don’t only recommend ideas that look good in a deck. I know exactly how to get the work done.

03  What i do at depth

Speaking to, and reaching, different audiences across 2 decades...

Most organizations don’t have a marketing problem because they lack effort. They have one because the work has grown — across too many channels, too many stakeholders, too many competing priorities, and too little time to make it cohere.

01

Digital Strategy

Website strategy, UX, SEO, Hubspot, Salesforce, content architecture, landing pages, analytics, and digital campaign performance — including hands-on work in WordPressElementor, and GA4. I’ve rebuilt sites around how people actually search and read, not how the org chart is drawn.

02

Healthcare & mission-driven marketing

Messaging for patients, caregivers, donors, members, clinicians, researchers, and advocates — audiences where accuracy and empathy both matter, and where getting the tone wrong has real consequences.

03

Campaign leadership

National awareness campaigns, fundraising campaigns, crisis communications, conference promotion, email journeys, and integrated communications — planned from a single clear message and adapted across channels.

04

Stakeholder alignment

Cross-functional coordination with executives, program teams, vendors, IT, patient services, fundraising, research, and communications — the work of getting many capable people pointed at the same goal.

05

Content & communications

Editorial planning, expert graphic design, content calendars, newsletters, campaign copy, educational content, executive messaging, audience segmentation, and content repurposing that gets more value from work already done.

04  Two ways to work together

When accuracy, trust, and clarity matter.

For hiring teams & recruiters

A senior leader across strategy and execution.

Building plans, leading campaigns, improving websites, aligning stakeholders, and turning complex information into clear, audience-centeredcommunications. Open to senior marketing and communications roles where that range

For organizations exploring consulting

A small number of focused engagements.

Available for select consulting and interim leadership work — a focused review of a website and messaging, a short strategy sprint before a launch or campaign, or senior support through a period of transition.

let's talk

Let's turn complicated marketing into clear, measurable results.

Drop me a Message

let's talk

Let's turn complicated marketing into clear, measurable results.

Want to discuss my work or a challenge you’re facing?  Leave your details and I’ll get back to you