HI, I'M NICOLE

I'm a marketing professional with 15+ years of experience with extensive knowledge of all things digital–with a UX and human-centric focus, putting your visitor/donor at the forefront while showing them the beauty that is your brand; I create websites and digital strategies including email automation and social media. I specialize in mission-driven work with nonprofits to strategize awareness and fundraising and to help make a difference.

I am 100% committed to equity in health and everything.

(open to relocating)

Get in touch
american lung association logo
university of michigan logo
About Me

“Choose a job you love, and you will never have to work a day in your life.”
– Confucious

I LOVE WHAT I DO AND IT SHOWS

I dive deep to develop the voice your audience needs. First,I get intimate with your brand. Then I use emotive content (both writing & design) and empathic listening to spread your message to the people who need to hear it. I was a writer first but fell in love with design in college. I've made a solid career using both: I emphasize my words with compelling design and my creative visual skills make my words pop. Together they create an elegant, cohesive message for your brand and mission.

More impact with less fuss. This is central in my approach to design and strategy, and also in my daily life. Less complex problems = more simple, manageable solutions and cleaner communication. It works.

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Nicole is really talented and helped Lyric Opera save a lot of money. Her technical skills were on point and her communication skills were really helpful within our team and with our development company. She finished our site on time, within budget, it looked fantastic, and our elite donor was thrilled.
Will RajDirector of IT, Lyric Opera of Chicago

SOME OF MY WORK

Nicole improved our website dramatically and helped our residents find vital information in a way that was truly impactful. She significantly and rapidly increased our digital engagement. Most importantly, she is professional, reliable, and always ready to help out.
Dr. Rachel Rubin Cook County Department of Public Health Co-Lead
I worked with Nicole for many years and would recommend her highly. She is one of the rare designers that understands strategy, art, communication and business- and always approacheds every project as an opportunity. An all-round great designer."
Drew PeelAttorney, Rachlis, Durham, Duff, & Peel, LLC
Nicole has been doing our site for the past 12 years. She's done three redesigns for the DuPage Pharmacists Association and each site has been better than the last. She helped me figure out what we needed when I had no idea. Our members love our site.
John Maxwell, DuPage Pharmacists Association
Nicole is very professional and great to work with. Our previous website was really crowded and we were losing clients when they couldn't find the information they needed. Nicole organized our site, made it look great, and met every deadline. She is reliable and that's really rare.
Nancy Bell, Lake Street Family Physiciana
My Skills

Designed with care,
filled with creative goodness.

BRANDING

Effective brands are built from well-defined, 360° experiences. Through every detail consistently executed across channels, a brand is everything from customer experience, partnerships, each asset, and so much more.

Brand Identity & Persona

market research

Copywriting

content, Messaging

vendor liaison

Public Relations

Web & UX DESIGN

Focused on functionality and designed with purpose. I’ve worked on brands, websites, social content, internal and extermal comms. Compelling writing & design. I locate the problem and find a creative way to solve it.

wireframing

client journey

wordpress

html/css/java

keyword research

blog post  & text creation

divi/elementor/wp bakery

CONTENT CREATION

Content is king (or queen). I think out-of-the-box and create quality content that fits the brand aesthetic and latest trends. I deliver relevant, educational content your audience wants to learn about or see you stand for.

Creative Direction

EDUCATIONAL CAMPAIGNS/Production

Digital Newsletters

Social Media

Video editing & animation

Creative Suite/ Canva

DIGITAL STRATEGY

Managing digital, social, content and marketing campaigns, I transform data into realistic strategies that deliver results. I create strategic, creative campaigns that align with branding, message, market trends, and demographics.

SEO/SEM

Paid Social

Email segmenting and analytics

Traffic Analysis

Media Placement

google analytics

CASE STUDY: HOW I SPENT 2021

Cook County Department of Public Health 

Web Development and Social Media Consultant 

Cook County is the second largest county in the United States serving over 2.5 million residents. I came onboard to help people navigate their way through vital information during the pandemic: I simplified the language which was too “government-speak,” I clarified the UX of the website so residents could find vital vaccine and testing information, I made the site accessible, I created a wildly successful social media strategy, and did all agency graphic design by freshening the branding. I worked with internal and external stakeholders and Community Based Organizations to create campaigns for underserved communities. It is the most important work I’ve ever done.

  • Increased social channels by 7,000%
  • Bounce rate dropped from 92%-47%
Nicole is a pleasure to work with---she jumped in at a challenging time with COVID and the vaccines, and she hit the ground running. She went above and beyond in her role with us.
Dr. Kiran JoshiSenior Medical Officer and Co-Lead at Cook County Department of Public Health

CONTACT ME

Get in Touch

Where AM I?
Let's Find Out!

  • Oak Park, IL
  • 773-960-0625
  • nsankowski@gmail.com

Drop me a Message